Coolest Brand In Britain?

Apple Is Named As Coolest Brand In Britain

Sky NewsBy (c) Sky News 2012 | Sky News – Mon, Sep 24, 2012 08:18 BST

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Apple (NasdaqGS: AAPL – news) has knocked Aston Martin from its title as the UK’s coolest brand, according to a survey.

The California-based technology firm beat the car manufacturer to first place in the 11th annual CoolBrands poll.

The survey placed YouTube second, Twitter fourth and Google (NasdaqGS: GOOG – news) fifth.

Just under 3,000 British consumers and a panel of 39 “key influencers” – including chart acts Rizzle Kicks and Plan B – ranked a shortlist of 1,200 brands from more than 10,000 initially considered.

The panel scored each brand for factors including innovation, originality, style, authenticity, desirability and uniqueness ahead of the public vote.

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